Which creative earns attention at the lowest cost?
How images, video and copy affect both sales and what each sale costs.
Research
Better advertising, backed by research.
Digitoria Media works with university researchers to study and improve advertising techniques. What we learn goes straight into the campaigns we run for clients.
Why research
Platforms, audiences and costs keep changing. Methods that worked last year can quietly become expensive.
Advertising is full of assumptions. Research lets us replace them with evidence: what actually improves results, and what only adds cost.
That is why we collaborate with university researchers on improving advertising techniques. The aim is practical: methods that help our clients reach strong sales results while spending less on advertising.
Clients get methods that have already been tested, instead of funding the trial and error themselves.
Research is one part of how we work. Alongside it, we handle the rest of selling online for our clients, from product sourcing to fulfillment and customer service.
What we explore
Questions that drive our research.
Practical questions that come straight from running real e-commerce campaigns.
Which audiences convert, and which only cost?
Better ways to find and reach the customers most likely to buy.
Where should the next dollar go?
Smarter bidding and budget allocation across campaigns and channels.
What does advertising really add?
Clearer ways to measure the sales advertising truly drives.
From research to results
How ideas become better campaigns.
Research only matters if it changes results. Every idea goes through the same loop before it reaches client work, and what we learn in live campaigns raises the next question.
Ask
A question from real campaigns: what could work better, or cost less?
Study
We explore it together with university researchers.
Test
Promising ideas are tested in a controlled way in live campaigns.
Apply
Methods that prove themselves become part of how we run client campaigns.
Get in touch
Put research to work for your store.
Clients, partners and researchers interested in our advertising research are welcome to contact us.